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About Lykaia

How did Lykaia come about?

Hello, I'm Jana, co-founder of Lykaia. It all started with my fitness career, when I delved deeply into nutrition and shared my recipes and lifestyle on Instagram. Protein Goatmeal was one of those recipes that helped me stay in shape on my contest diets. It quickly caught on with other people who also want to stay in shape (just about everyone).

Soon I was only mixing goatmeal for friends and acquaintances. Back then in my own kitchen. After my bachelor's degree in natural sciences, I decided to do a master's degree in the field of technical entrepreneurship. Of course, that played into my hands and soon the idea of ​​making breakfast mixing and my love for a high-quality and functional diet grew in me. 

So I set off with the protein goatmeal in a mason jar, processed in terms of color and consistency like a stool sample. I pitched it in front of jury members from accelerators and got support from among others Startup Innolab and the Quh-Lab food safety.

When I presented my product at a startup competition in Dortmund, I met Robin. He previously co-founded a startup where they made fitness bars from insect protein. Because of the food law legislation at the time, however, it was difficult to sell products with insects on the German market. They weren't really in demand (yet) when he started up. 

Robin joined and we founded Lykaia-Nutrition GbR together at the beginning of 2020. We benefited from his experience in the startup area and from our common What you see of us today was born out of experiences. We develop our products with common sense and nature's most nutritious ingredients. For us, these are the two most important characteristics of our startup, because the market is overloaded with bad products that really don't help anyone. We honestly want to do better. We don't want to serve the mass market, we focus on quality. we are growing slowly but steadily and mainly through recommendations from our satisfied customers. We are still a 2-man operation and work with freelancers and influencers as best we can. 

We have been to biohacking fairs, startup events, goat farms, oat fields and Finnish forests for Lykaia. We use nature not only in our products but also as inspiration for our design, because we love the forest and everything it has in store for us. That's why we call ourselves on Instagram @lykaiaforest. We believe that a healthy body needs a healthy environment. Therefore, we try to keep our packaging and future transport routes as environmentally friendly as possible.

We are working on other high-quality, alternative protein sources. The A2 casein, which also contains the protein goatmeal, is already one of them and now makes up the majority of our sales. In the future we are planning a mycoprotein and products with functional mushrooms, such as Reishi or Chaga. These medicinal mushrooms have an ancient history and have been used for ages in different cultures as natural medicines and performance enhancers. This and much more is planned for the future and of course we try to consider all the ideas that our customers have. Because we want to create good products that can honestly help not only us, but also other people.

Do you have any suggestions or questions? Then write to us or leave a comment. We look forward to every exciting idea and every honest opinion!

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